Terms and Conditions
Last updated: August 28, 2026
Effective Date: January 1, 2026 Last Updated: August 28, 2026
These Terms & Conditions ("Terms") govern all purchases, memberships, bookings, and participation at Big Apple Ballroom LLC ("Big Apple Ballroom," "BAB," "we," "us," or "our"), operating at 78 5th Avenue, 5th Floor, New York, NY 10011.
By purchasing a lesson, package, membership, space rental, or event ticket — or by entering our studios as a client, guest, or renter — you ("Client," "you," or "your") agree to these Terms in full. If you do not agree, do not purchase or participate.
1. Acceptance and Supporting Documents
These Terms are supplemented by three additional documents, each of which must be signed or acknowledged prior to your first activity on the premises:
- Assumption of Risk, Liability Waiver, and Release (required once per client)
- Photo, Video, and Media Release (required once per client; may be revoked in writing)
- Studio Code of Conduct (acknowledged at first visit)
Signing any of the above, or continuing to purchase services from Big Apple Ballroom, constitutes ongoing acceptance of these Terms as updated from time to time.
2. Payment and Booking
2.1 Payment at Time of Booking. Payment in full is required at the time of booking for all private lessons, group classes, packages, memberships, space rentals, and event tickets. Lessons and classes are not considered reserved until payment has cleared.
2.2 Accepted Payment Methods. We accept all major credit and debit cards, Apple Pay, Google Pay, and approved ACH transfers. Cash and personal checks are accepted at the studio's discretion.
2.3 Card on File. By purchasing any membership or by consenting in writing at the time of booking, you authorize Big Apple Ballroom to keep your payment method on file and to charge it for (a) recurring membership dues, (b) late-cancel and no-show fees as described in Section 4, (c) outstanding balances, and (d) any damage or loss for which you are responsible.
2.4 Declined Payments. If a recurring charge or balance fails to clear, your membership or reservation may be suspended until the balance is cured. After seven (7) days, unpaid balances may be sent to collections and/or reported.
2.5 Chargebacks. Initiating a chargeback without first contacting Big Apple Ballroom in writing to resolve the matter is a material breach of these Terms and may result in immediate termination of services, forfeiture of remaining credits, and recovery of fees.
3. Intro / First-Lesson Terms
3.1 Eligibility. Our introductory rate, as posted at the time of booking, is available to first-time social (non-wedding) clients only, one (1) per person, lifetime. Complimentary introductory lessons are available exclusively to wedding couples, one (1) per couple, lifetime.
3.2 Non-Transferable. Intro lessons may not be gifted, transferred, shared, or redeemed by anyone other than the original registrant.
3.3 Returning Clients. Clients who have previously taken a lesson at Big Apple Ballroom — whether paid, complimentary, gifted, or through a third-party platform such as ClassPass — are not eligible for the intro rate. Standard private lesson rates apply.
3.4 Misrepresentation. Booking an intro lesson under false pretenses (e.g., different name, claiming first-time status when previously enrolled) forfeits the intro rate. The difference between the intro rate and our standard single-lesson rate then in effect will be charged to the card on file.
4. Cancellation, Rescheduling, and No-Shows
4.1 24-Hour Policy. All private lessons, group classes, space rentals, and event reservations must be canceled or rescheduled with at least twenty-four (24) hours' notice to avoid being charged in full.
4.2 How Charges Are Applied. Late cancellations (less than 24 hours) and no-shows will result in:
- Private lesson packages: One (1) lesson credit deducted from the remaining balance.
- VIP Private Lesson Memberships: One (1) lesson allotment deducted from the current cycle.
- Class-limited group memberships (e.g., 4- or 8-class): One (1) class allotment deducted.
- Unlimited group memberships and VIP memberships (group class attendance): Late cancellations and no-shows for group classes are not charged.
- Single-lesson and single-class bookings: The full lesson or class fee charged to the card on file.
- Space rentals: Full forfeiture of the rental fee and any deposit.
- Event tickets: Non-refundable and non-exchangeable unless otherwise stated in the event listing.
4.3 Illness Exception. Cancellations due to illness are not charged, provided you notify the studio as soon as reasonably possible. Repeated late-notice illness cancellations (more than three within any 90-day period) may require a signed note from a licensed healthcare provider before further waivers are granted.
4.4 No Other Exceptions in Writing. Work conflicts, traffic, weather (unless the studio is officially closed), childcare, transportation, or changes of mind are not exempt from the 24-hour policy. Big Apple Ballroom retains sole discretion to waive a charge on a case-by-case basis, but doing so does not create an entitlement or precedent.
4.5 Studio-Initiated Cancellations. If Big Apple Ballroom cancels a lesson or class, you will be offered a credit or reschedule at no additional charge. Studio closures due to weather, emergency, utility outage, or governmental order do not entitle you to a refund, but credits will not expire during the closure period.
5. Private Lesson Packages
5.1 Validity. All private lesson packages (5-, 10-, 15-, 20-, and 40-packs, wedding or standard) are valid for 365 days from the date of purchase.
5.2 No Extensions. No extensions will be granted except for (a) a prolonged, documented medical condition preventing participation, (b) extended studio closures, or (c) as provided in Section 5.8 (VIP Membership Exception).
5.3 Non-Refundable. All package payments are final and non-refundable. Unused lessons remaining at expiration are forfeited.
5.4 Non-Transferable. Packages, lessons, and credits are non-transferable and may not be used by, gifted to, or shared with any person other than the original purchaser, except as expressly authorized by Big Apple Ballroom in writing.
5.5 Instructor Assignments. Packages may be used with any staff instructor at Big Apple Ballroom, subject to availability and pricing differentials where applicable. Requests for specific instructors are accommodated when possible but are not guaranteed.
5.6 Wedding Bonus Lessons. Bonus lessons are credited only when a wedding package is purchased on the same day as the introductory lesson and only to the original wedding couple. Bonus lessons are subject to the same 365-day expiration.
5.7 Semi-Private Lessons. A private lesson may be shared as a semi-private lesson. The first two (2) students are charged at the applicable private lesson hourly rate (or one lesson credit, as applicable). Each additional student beyond the first two is charged at our posted per-student semi-private rate, payable at the time of the lesson. All participants must be registered with Big Apple Ballroom and have signed the Assumption of Risk, Liability Waiver, and Release before participating.
5.8 VIP Membership Exception. Package credits held by a client with an active VIP Membership (Section 6) do not expire for as long as the membership remains active. If the VIP Membership is cancelled or lapses, the client has a ninety (90)-day grace period from the lapse date to renew the membership. If the membership is renewed within the grace period, this exception continues uninterrupted. If it is not renewed, credits beyond their original 365-day validity under Section 5.1 are forfeited at the end of the grace period; credits still within their original 365-day validity retain the remainder of that term.
6. Private Lesson VIP Memberships
6.1 Structure. VIP Memberships provide a recurring allotment of private lessons at a discounted rate, billed automatically to the card on file. VIP Memberships are offered in two tiers:
- 6-Month VIP Membership — a six-month term that auto-renews for successive six-month terms.
- Month-to-Month VIP Membership — a monthly term that auto-renews each month and may be canceled at any time before the next billing date.
6.2 6-Month VIP — Term and Renewal. A 6-Month VIP Membership runs for six consecutive months from the start date and automatically renews for another six-month term unless the member provides written notice of cancellation at least thirty (30) days before the end of the current six-month term. Early termination within an active six-month term requires payment of the remaining dues through the end of that term.
6.3 Month-to-Month VIP — Term and Cancellation. A Month-to-Month VIP Membership renews on the same day each month and may be canceled at any time before the next billing date by written notice. No advance-notice period is required beyond cancellation before the next charge.
6.4 Rollover and Expiration. Unused VIP lessons from a billing cycle roll over for up to ninety (90) days. Lessons older than ninety (90) days are forfeited. Upon cancellation, any remaining rolled-over lessons must be used within ninety (90) days or are forfeited.
6.5 Freeze / Pause. VIP Memberships may be frozen ("paused") with written notice, subject to the following rules:
- Minimum pause: fourteen (14) consecutive days per pause request.
- Maximum pause: ninety (90) days total per calendar year (cumulative across one or more pauses).
- Billing during pause: Recurring dues are suspended for the duration of an approved pause.
- Commitment during pause: For 6-Month VIP Members, the six-month commitment is extended by the length of the pause so that Big Apple Ballroom receives the full six months of dues across the contract.
- Rate lock: A member's rate at the start of a pause is preserved through the resumption of membership, provided the resumption occurs within the same calendar year.
- Unused lessons: Unused lessons in the member's account at the time of pause remain available subject to the standard ninety (90)-day rollover rule, paused in alignment with the membership pause.
Pause requests must be submitted to Big Apple Ballroom in writing at least seven (7) days before the requested start date and are not retroactive.
6.6 Rate Changes. Big Apple Ballroom may adjust VIP Membership rates with thirty (30) days' advance written notice. Existing members may cancel without penalty within that notice period.
7. Group Class Memberships
7.1 Tiers.
- Unlimited Monthly Membership: Unlimited group classes within the calendar month, recurring billing.
- Class-Limited Memberships (e.g., 4-Pack or 8-Pack monthly): A fixed number of group classes per calendar month.
- Floor Access / Social Membership: Access to open practice, student socials, and specified events.
7.2 Auto-Renewal. All memberships auto-renew on the same day each month until canceled. Cancellation requires written notice at least fifteen (15) days prior to the next billing date.
7.3 Class-Limited Rollover. Unused classes in a class-limited membership do not roll over beyond the billing cycle unless expressly stated. Unlimited memberships have no class count to roll over.
7.4 Freeze / Pause. Group class memberships may be frozen for up to thirty (30) days per calendar year with written notice.
7.5 No Extensions. No extensions will be granted except for (a) a prolonged, documented medical condition or (b) extended studio closures.
7.6 No Sharing. Group class memberships are strictly non-transferable. A membership may be used only by the original member. Bringing a non-member guest to a class requires separate payment.
7.7 Reservations and Waitlists. Members are encouraged to reserve their spot in advance. When a class is full, non-reserving members may be placed on a waitlist. Showing up without a reservation is not guaranteed entry.
8. Group Class Rules
8.1 Late Arrival. Students arriving more than ten (10) minutes late may be denied entry at the instructor's discretion and forfeit the class without refund or credit.
8.2 Minimum Enrollment. If fewer than three (3) students are registered for a group class at the start time, Big Apple Ballroom reserves the right to (a) convert the class into a thirty (30)-minute private or semi-private lesson for those in attendance, (b) cancel and reschedule, or (c) offer a credit.
8.3 Substitutions. Instructor, level, or style substitutions may occur and do not entitle a student to a refund.
8.4 Appropriate Attire. Clean, indoor-only footwear with non-marking, non-rubber soles is required on the dance floor. Street shoes are not permitted on the floor. Athletic wear or dancewear is expected.
9. Space Rentals and Floor Fees
9.1 Booking. Space is rented by the hour, subject to availability, at the posted rates.
9.2 Deposit. A fifty percent (50%) non-refundable deposit is required to confirm any rental booking. Deposits are forfeited for cancellations of any kind made less than twenty-four (24) hours before the rental start time.
9.3 Permitted Use. Rented space may be used only for the renter's stated purpose (personal practice, private teaching, rehearsal, etc.). Subletting, resale, or reassignment of the rental is prohibited without prior written approval.
9.4 Conduct and Liability. Renters are responsible for (a) the conduct of all persons present during their rental, (b) any damage to the studio, mirrors, floor, sound system, or equipment, and (c) any injuries resulting from their activities. All attendees must comply with the Code of Conduct.
9.5 Insurance. Independent instructors renting space on a recurring basis may be required to carry and show proof of general liability insurance of not less than $1,000,000 naming Big Apple Ballroom as an additional insured.
9.6 Equipment. Speakers, microphones, and other studio equipment are provided as-is. Damage beyond normal wear is billed to the renter.
9.7 Overtime. Rentals that exceed the booked time are billed in fifteen (15)-minute increments at the prevailing rate, charged to the card on file.
10. Events, Showcases, and Tickets
10.1 Tickets. Event tickets, including for showcases and socials, are non-refundable and non-exchangeable unless the event is canceled or rescheduled by Big Apple Ballroom.
10.2 Performer Participation. Clients performing in showcases agree to separate performer terms, which may include costume costs, rehearsal commitments, routine fees, and attendance requirements. Non-performance after commitment does not entitle the performer to a refund of costs incurred.
10.3 Venue Changes. Big Apple Ballroom may change event times, venues, or programs when necessary. Reasonable notice will be provided.
10.4 Alcohol Service. Where alcohol is served at an event held at Big Apple Ballroom, it may be served only under the licenses and permits required by law and in compliance with every condition attached to them. Any client, renter, or other party hosting an event at which alcohol will be served is responsible for obtaining and holding those licenses and permits and for the conduct of that service. Big Apple Ballroom reserves the right to refuse or discontinue alcohol service to any guest at any time, in our sole discretion. Service decisions are final.
11. Third-Party Platforms (ClassPass, Wellhub, and Similar)
11.1 Separate Terms. Bookings made through ClassPass, Wellhub, or any third-party marketplace are also subject to that platform's terms.
11.2 Late-Cancel and No-Show Fees. Third-party platforms typically charge late-cancel and no-show fees directly; Big Apple Ballroom does not waive these.
11.3 Conversion. Third-party platform clients who wish to purchase a package or membership will be charged standard BAB rates.
12. Refunds and Credits
12.1 All Sales Final. All payments made to Big Apple Ballroom are non-refundable.
12.2 Credits. Credits toward future services may be issued at the studio's sole discretion when schedule changes are made with appropriate notice. Credits are subject to the same expiration rules as the product they replaced and are non-transferable.
12.3 No Cash Equivalent. Credits have no cash value and cannot be redeemed for cash, gift cards, or outside goods.
13. Gift Certificates and Vouchers
13.1 Validity. Gift certificates are valid for one (1) year from the date of issue unless a different period is stated on the certificate.
13.2 Non-Refundable. Gift certificates are non-refundable and cannot be redeemed for cash.
13.3 Intro Lessons. Gift certificates for intro lessons may be transferred to the recipient once; the recipient is then bound by the intro-lesson terms in Section 3.
14. Code of Conduct
All clients, guests, and renters are bound by the Big Apple Ballroom Code of Conduct, provided separately. Key provisions include:
- Respectful, harassment-free behavior toward all instructors, staff, and fellow students.
- No unwanted physical contact beyond what the activity reasonably requires.
- No photography or recording of other clients without their explicit consent.
- Compliance with instructor direction regarding technique, floorcraft, and safety.
- Big Apple Ballroom reserves the right to refuse or discontinue alcohol service to any guest at any time at our sole discretion, and to pause or end a lesson, class, or rental if a participant's level of impairment poses a safety risk.
Violations may result in warning, suspension, or termination of membership and removal from the premises, without refund.
15. Assumption of Risk and Liability
Dance is a physical activity that carries risks of injury. By participating in any activity at Big Apple Ballroom, you acknowledge these risks and release Big Apple Ballroom, its owners, staff, and contractors from liability to the extent permitted by law, as set out in the separately signed Assumption of Risk, Liability Waiver, and Release.
16. Photo, Video, and Media Release
Big Apple Ballroom may photograph or record classes, lessons, events, and studio activities for marketing, social media, and educational purposes. By entering the premises, you acknowledge that you may be captured in such media. A separate Photo, Video, and Media Release governs the terms under which your likeness may be used and may be revoked in writing at any time prospectively.
17. Minors
Clients under the age of eighteen (18) require a parent or legal guardian to sign all agreements on their behalf. A parent or guardian must remain on the premises or on call during lessons for clients under sixteen (16). Instructors reserve the right to pause or end a lesson if appropriate supervision is unclear.
18. Privacy and Data
Big Apple Ballroom collects only the personal data needed to provide services, process payments, and communicate with clients. We do not sell personal data. Payment data is handled by PCI-compliant processors and is not stored on our servers in full. Clients may request deletion of their data subject to our record-keeping obligations.
19. Intellectual Property
Choreography, syllabus materials, lesson content, branding, and recorded content produced by Big Apple Ballroom are the intellectual property of Big Apple Ballroom and/or its instructors. Clients may not reproduce, republish, or teach materials commercially without written permission.
20. Communications
By providing contact information, you consent to receive transactional communications (booking confirmations, schedule changes, receipts) from Big Apple Ballroom. Marketing communications require separate opt-in and may be revoked at any time.
21. Modifications to These Terms
Big Apple Ballroom may update these Terms at any time. Material changes will be posted on our website and, for active members, emailed to the address on file at least thirty (30) days before taking effect. Continued use of services after the effective date constitutes acceptance.
22. Governing Law and Dispute Resolution
22.1 Governing Law. These Terms are governed by the laws of the State of New York without regard to conflict-of-laws principles.
22.2 Venue. Any dispute arising from these Terms or from services received at Big Apple Ballroom will be brought exclusively in the state or federal courts located in New York County, New York.
22.3 Informal Resolution. Before initiating any formal proceeding, the parties agree to attempt to resolve disputes in good faith through direct written communication for at least thirty (30) days.
22.4 Severability. If any provision of these Terms is held unenforceable, the remaining provisions remain in full force and effect.
23. Contact
Big Apple Ballroom LLC 78 5th Avenue, 5th Floor, New York, NY 10011 Email: info@bigappleballroom.com Phone: (646) 598-7775
*By purchasing any service from Big Apple Ballroom or entering our premises, you acknowledge that you have read, understood, and agree to these Terms & Conditions in their entirety.*
Website Terms of Use
The following terms govern your use of this website and our online services, and apply in addition to the studio Terms & Conditions above.
Please read these terms and conditions carefully before using Our Service.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of these Terms and Conditions:
- Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
- Country refers to: United States
- Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Big Apple Ballroom LLC | Big Apple Ballroom, 78 5th Avenue, 5th Floor, New York, NY 10011.
- Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
- Service refers to the Website.
- Terms and Conditions (also referred as "Terms") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service.
- Third-party Social Media Service means any services or content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.
- Website refers to Big Apple Ballroom, accessible from www.bigappleballroom.com
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Acknowledgment
These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.
Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users and others who access or use the Service.
By accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service.
You represent that you are over the age of 18. The Company does not permit those under 18 to use the Service.
Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.
Links to Other Websites
Our Service may contain links to third-party web sites or services that are not owned or controlled by the Company.
The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such web sites or services.
We strongly advise You to read the terms and conditions and privacy policies of any third-party web sites or services that You visit.
Termination
We may terminate or suspend Your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.
Upon termination, Your right to use the Service will cease immediately.
Limitation of Liability
Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or 100 USD if You haven't purchased anything through the Service.
To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.
Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law.
"AS IS" and "AS AVAILABLE" Disclaimer
The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice.
Without limiting the foregoing, neither the Company nor any of the company's provider makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.
Some jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You. But in such a case the exclusions and limitations set forth in this section shall be applied to the greatest extent enforceable under applicable law.
Governing Law
The laws of the Country, excluding its conflicts of law rules, shall govern this Terms and Your use of the Service. Your use of the Application may also be subject to other local, state, national, or international laws.
Disputes Resolution
If You have any concern or dispute about the Service, You agree to first try to resolve the dispute informally by contacting the Company.
For European Union (EU) Users
If You are a European Union consumer, you will benefit from any mandatory provisions of the law of the country in which You are resident.
United States Legal Compliance
You represent and warrant that (i) You are not located in a country that is subject to the United States government embargo, or that has been designated by the United States government as a "terrorist supporting" country, and (ii) You are not listed on any United States government list of prohibited or restricted parties.
SMS / Text Messages
1. SMS Program Description
Our SMS program provides text messages for appointment reminders, events, receipts, customer service, and occasionally promotional messages when you opt in. Message frequency varies depending on your interaction with our services.
2. Opting Out
You can cancel the SMS service at any time. Simply text "STOP" to the shortcode (number provided). Upon sending "STOP," we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, or text "START" to resume receiving messages.
3. Help and Support
If you experience issues with the messaging program, reply with the keyword "HELP" for more assistance or email info@bigappleballroom.com.
4. Carrier Liability
Carriers are not liable for delayed or undelivered messages.
5. Message and Data Rates
Message and data rates may apply for messages sent to you from us and from you to us. Message frequency varies. For questions about your text plan or data plan, contact your wireless provider.
6. Recurring Messages Disclosure
By opting into our SMS program, you authorize us to send recurring text messages to the mobile phone number you provide. Depending on your service selection, you may receive regular recurring messages. You are not required to agree to receive recurring messages as a condition of purchasing any goods or services.
7. Prohibited Content
Our SMS messages will never contain:
- Phishing attempts, smishing, or social engineering to manipulate you into sharing private information
- Illegal content (all content complies with federal and state laws)
- SHAFT content (sex, hate, alcohol, firearms, and tobacco) that does not follow federal and state law and regulations
8. SMS Opt-In Data Protection
All text messaging originator opt-in data and consent information will not be shared with any third parties, excluding aggregators and providers of the Text Message services necessary to deliver the SMS service. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
9. Privacy for SMS Services
For privacy-related inquiries regarding our SMS service, please refer to our Privacy Policy on this page.
Severability and Waiver
Severability
If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.
Waiver
Except as provided herein, the failure to exercise a right or to require performance of an obligation under these Terms shall not affect a party's ability to exercise such right or require such performance at any time thereafter nor shall the waiver of a breach constitute a waiver of any subsequent breach.
Translation Interpretation
These Terms and Conditions may have been translated if We have made them available to You on our Service. You agree that the original English text shall prevail in the case of a dispute.
Changes to These Terms and Conditions
We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.
By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.
Contact Us
If you have any questions about these Terms and Conditions, You can contact us:
- By email: info@bigappleballroom.com
- By phone number: +1 (646) 598-7775
Privacy Policy
Last updated: August 7, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Service or parts of our Service.
- Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
- Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Big Apple Ballroom LLC | Big Apple Ballroom, 78 5th Avenue, 5th Floor, New York, NY 10011.
- Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
- Country refers to: United States
- Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
- Personal Data is any information that relates to an identified or identifiable individual.
- Service refers to the Website.
- Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- Website refers to Big Apple Ballroom, accessible from www.bigappleballroom.com
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Usage Data
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
When Do We Collect Information?
We collect information from you when you subscribe to a newsletter, fill out a form, enter information on our site, make a purchase, interact with our AI-powered features or agents, or engage with our customer support systems.
How Do We Protect Visitor Information?
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
For AI-processed data, we implement additional security measures, including:
- Encrypted storage of voice recordings and transcripts
- Access controls limiting which staff can access AI-processed data
- Regular security audits of our AI systems
- Data anonymization techniques where appropriate
- Regular deletion of AI training and processing data when no longer needed
Data Sharing Commitment
We Do Not Sell Your Data
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information for marketing or promotional purposes. Your information will never be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
Limited Sharing with Service Providers
We may share your information with trusted third parties who assist us in operating our website, conducting our business, processing payments, or servicing you, so long as those parties agree to keep this information confidential. These service providers include:
- Payment processors (Stripe, PayPal, and Intuit) – solely for the purpose of processing your payments
- Email service providers – solely for sending communications you have opted into
- Website hosting services – solely for the purpose of hosting our website and its content
- SMS message aggregators and providers – solely for delivering text messages you have opted into receiving
- CRM – for client relationship management (see special provisions below)
- AI technology providers – to power our AI-enabled features and services
- Cloud storage providers – for secure storage of data processed by our systems
AI Service Provider Limitations
When we engage third-party AI service providers, we impose the following limitations:
- AI service providers may only process your data for the specific purposes outlined in our agreements
- They must implement appropriate technical and organizational security measures
- They cannot use your data to train their AI models for purposes outside of providing services to us without your explicit consent
- They must comply with all applicable data protection laws and regulations
- They must promptly notify us of any security incidents or unauthorized data access
- They must delete or return all personal data upon termination of services
Important Note About SMS Data: All text messaging originator opt-in data and consent information will not be shared with any third parties, excluding aggregators and providers of the Text Message services necessary to deliver the SMS service. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
- Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
- Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those pages or opened an email.
We use both Session and Persistent Cookies for the purposes set out below:
- Necessary / Essential Cookies (Session) — Essential to provide You with services available through the Website and to enable You to use some of its features.
- Cookies Policy / Notice Acceptance Cookies (Persistent) — Identify if users have accepted the use of cookies on the Website.
- Functionality Cookies (Persistent) — Allow us to remember choices You make when You use the Website, such as remembering your login details or language preference.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including to monitor the usage of our Service.
- To manage Your Account: to manage Your registration as a user of the Service.
- For the performance of a contract: the development, compliance and undertaking of the purchase contract for products, items or services You have purchased.
- To contact You: by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services.
- To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about.
- To manage Your requests: To attend and manage Your requests to Us.
- For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
- For other purposes: such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place.
Delete Your Personal Data
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.
Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law Enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other Legal Requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
- By email: info@bigappleballroom.com
- By visiting this page on our website: www.bigappleballroom.com
- By phone number: +1 (646) 598-7775
